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Search Results for: marketing

Woman sad on bed

Stigmarketing: How Empathetic Advocates Capitalize on Bad News about LGBTQ+

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“Stigmarketing,” which is appealing to claims of stigma to motivate social change, has become the backbone of legal efforts toward that end. Stigmarketing capitalizes on gay–straight differences, and the way these disparities can be measured by the absolute surge in research on “minority stress theory,” or MST.
rainbow

Selling the Rainbow: Why Rainbow-Washing Is Actually Bad Marketing

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When you hitch your brand to a cause or movement that nearly every other brand is co-opting, you are not differentiating but rather genericizing your brand. That’s anti-branding. And when the cause or movement you choose has political overtones, you end up alienating, dividing, and disappointing your customers.
Public Discourse

Marriage, Marketing, and Intimidation: “It is up to you, fearless reader, to act.”

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Proponents of same-sex marriage haven’t won in the arena of ideas—they have won through manipulation and intimidation. Those who oppose them must speak up.
Evangelicalism

Megan Basham’s Civil War

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My interest is not in striking a blow either for or against Basham and the like-minded folks who feel empowered and justified by her claims. Rather, I want to talk about why I think the book is important and how a more expansive framework might help us understand the strife and atmosphere of suspicion more accurately. 
shopping

A Family-Focused Approach to Consumption

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Our consumption decisions should be focused on the needs of our family members. This requires attention to unglamorous factors such as budgets and nutritional requirements, instead of being up-to-date with the brands and campaigns that purport to solve the world’s problems by selling us products. 
dating apps

What Bumble’s Bumble Tells Us about Dating Apps

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Potential partners deserve to be encountered with dignity as whole people, not as reproductive data points with scores that may be higher or lower based on our checklists. True love, the kind that’s truly human, cannot be “added to cart.” 
homemaking

When We Outsource Every Hard Thing, What Do We Lose?

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Popular culture tells us it is often more efficient to outsource routine household tasks than do them yourself. This leaves an important question unanswered, however: efficient at what? 
baby feet

Artificial Wombs, Artificial Love

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When we reject suffering and seek to replace it with artificiality, we miss our invitation to submit to the conditions under which love flourishes. We also lose sight of the meaning and purpose of our existence, which is not to pursue our own comfort and convenience, but to love God and our neighbor, even when that involves sacrifice and hardship.
English major

Don’t Major in English: And Other Bad Advice from the World

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Education should rehumanize us. In higher education, with the guidance of professors and mentors and elders, we should move through Homer, Newton, Wordsworth, Du Bois, O’Connor, and be transformed by our love for the good, true, and beautiful, into the person we are meant to be.
Networking

The World, the Flesh, and the Young Professional: Reforming How We Approach Networking

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To the extent that networking preoccupies us with appearances, it distracts us from real professional excellence. This excellence is the basis for truly enriching professional relationships, and it can serve as an alternative to the spirit of unbridled acquisitiveness that usually drives how we network.
mortal beauty

To What Serves Mortal Beauty?

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The dark side of overvaluing beauty is to seek to manipulate it into our own image, to manage it for ourselves. Hopkins says to leave it alone.
Professional builder man laying laminate flooring at home

A Step Forward in the Debate about Masculinity

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Any talk about masculinity today can easily veer into predictable patterns: a left that paints with uncritically broad brushes, and a right that gets defensive and in the process dumbs down its beliefs. But Richard Reeves’s book Of Boys and Men avoids predictability, blending statistical insight and easygoing wit to craft a fruitful exploration of male malaise.
Little girl portrait monochrome

Realists Unite! New Documentary on Gender-Affirming Care Presents “Pro-Reality” Position in Response to Trans Ideology

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We align with people who are pro-reality, who respect core community values such as truth and honesty, and who see the human being as a whole: body and soul. There is no metaphysical “gendered soul” separate from the body. Teaching body dissociation to kids (“born in the wrong body”) has led to a tidal wave of self-hatred, body dysmorphia, depression, anxiety, and self-harm.

The Semiconductor Industry and the Future of the World Economy (II)

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My reading of the current economic and geopolitical situation is that at least in the short term, the United States will control enough pressure points to make life seriously difficult for the Chinese semiconductor industry.
Catholics in Pew at Mass

Census Fidei? Methodological Missteps Are Undermining the Catholic Church’s Synod on Synodality

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As a social scientist, I have grave concerns about the methodological mess that has characterized this synod’s massive, unwieldy data-collection-and-analysis venture.

The Cash Economy’s Liquidation of Social Stability

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In some ways, the central problem of America has become liquidity: wealth, energy, and the self all have lost their solidity. The flow of money has had a profoundly corrosive effect on our financial institutions and also our social ones. But there’s no going back to a golden age. Only by reinvigorating our modes of association can we successfully address the pathologies brought on by the quest for financial (not economic) independence.
phone, tech, rainbow flag, identity

How Digital Media Helped Shape the “Modern Self”

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Are Big Tech and social media entirely to blame for the triumphs of the erotic, the therapeutic, and the transgender? Of course not. But there is no question the dominant social media companies have seriously contributed to these trends.
Photo of film projector against dark background

How China Is Taking Over Hollywood

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In 2020, China became the world’s number one box-office market. For years, the Chinese Communist Party has been using this economic leverage to shape the content of American movies.
Old books on shelf

Fandom and the Great Books

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The canon wars are over, and the canon lost. But the canon’s defeat might not be a bad thing for readers and teachers who care about great books, because it allows us to offer franker, more interesting, and more compelling reasons to read them.
Textile workers in factor

The Bad Old Days: How Scientism and Market Logic Corroded the Family Long Before the Sexual Revolution

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American “family values” before the baby boomers and Roe v. Wade and second-wave feminism were shaped more by modern notions of industrial progress than by eternal truths about the human person. The sexual revolution emerged from axioms that had already permeated the mainstream for decades. Even among social conservatives, those axioms still shape our discourse about the family today.
Students cheating by passing notes

Fostering a Culture of Academic Integrity in Our Business Schools

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Our schools of business should be places where the whole academic community, which includes administrators, faculty, and the students themselves, can work together towards educating tomorrow’s business leaders, cultivating the very best in them. We should not allow the cheating subculture’s self-righteous and narcissistic agenda to undermine the higher quest for excellence.
Young clerics

Credibility Requires Accountability: Monitoring Priests’ Cellphones

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In light of the vocations issue and concerns about privacy, a policy that significantly intrudes on priests’ privacy should be a last resort. However, given the tremendous damage the earlier sex scandals did to the Church’s credibility, as evidenced by declining attendance and financial support, renewed concerns about priestly celibacy may justify such a resort.
Man getting covid vaccine

Vaccines, HEK293 Cells, and Cooperation with Evil: A Response to Michael Pakaluk

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Neither Michael Pakaluk’s criticisms of a statement by pro-life scholars on COVID-19 vaccines nor his positive arguments against those vaccines hit their mark. The purchase and use of HEK293 and similar cell-lines are not intrinsically impermissible. Well-formed people of good faith may be moved by the very strong reasons that exist to take the vaccine to do so.
Baby

Gene Editing and Planned Personhood

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The future of germline editing includes practical risks, but the question of whether it will happen should hinge not only on whether it can be safely done. Physicians must carefully consider their role in relation to their patients, which is different from that of a scientist working with specimens in a lab.
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